MARKETING · FORM TEMPLATE
Content download form template
Offer a free ebook, guide, or checklist in exchange for an email address. Capture the lead, then deliver the download link with an autoresponder.
Best for: Marketers running lead magnets, gated whitepapers, and resource libraries.
<form action="https://api.formstork.com/submit" method="POST">
<input type="hidden" name="access_key" value="YOUR_ACCESS_KEY">
<label>Name
<input type="text" name="name" required>
</label>
<label>Work email
<input type="email" name="email" required placeholder="you@example.com">
</label>
<label>Which resource?
<select name="resource">
<option>Ebook</option>
<option>Checklist</option>
<option>Template pack</option>
<option>Case study</option>
</select>
</label>
<label>
<input type="checkbox" name="consent"> Send me occasional emails too
</label>
<button type="submit">Get the download</button>
</form>Replace YOUR_ACCESS_KEY with your form's key from the dashboard. That's it, no backend.
How it works
- Create a free form Create a free form in the Formstork dashboard and copy its access key.
- Paste the HTML Paste the template HTML above into your page and swap in your key.
- Submit it. Every response is emailed to you, filtered for spam, and stored in your inbox, ready to export or forward to Slack, Sheets, and more.
Frequently asked questions
How does the visitor get the file?
The form only collects the lead. Connect Formstork to your email tool or autoresponder to deliver the download link right after someone submits.
Should I require a work email?
For B2B lead magnets a work email filters out throwaway addresses and gives sales better context. Label the field 'Work email' to set the expectation.
Is this GDPR friendly?
Add the optional consent checkbox so people opt in to marketing separately from the download. Keep the download itself ungated by consent so the exchange stays fair.
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