Formstork

USE CASE

The backend for your lead capture forms

Formstork collects the leads from any HTML or JavaScript form and delivers each one to your dashboard, inbox, Google Sheets, and Slack. Point your form at Formstork, add your access key, and start capturing leads without a server.

How it works

Formstork is the backend your lead capture form posts to. When a visitor submits, Formstork stores the lead in a searchable, taggable dashboard, emails it to you, and can fan it out to Google Sheets and Slack at the same time, so every lead is captured and visible without a line of server code. From there its rules engine can route leads by field, and on paid plans an autoresponder sends the lead an instant confirmation.

Every lead reaches the whole team, live

Each new lead posts to Slack, drops into a Google Sheets row, and hits your inbox at the same time, so sales sees it the moment it comes in. No polling, no manual export.

Route and qualify without lifting a finger

The rules engine can route a lead by any field, so a large team size or a target company can go to a priority Slack channel or a different recipient. Tag and search leads in the dashboard to keep your pipeline tidy.

Reply to every lead instantly

On paid plans, an autoresponder sends each lead an automatic confirmation the moment they submit, so a hot prospect gets an immediate reply while your team follows up.

Set it up

  1. 1Add your lead capture form in plain HTML or JavaScript, or start from the ready lead capture form template.
  2. 2Point the form's action at https://api.formstork.com/submit and add a hidden access_key input with your form's key.
  3. 3Submit once to test. Every lead now lands in your searchable dashboard and your inbox, filtered for spam.
  4. 4In Integrations, connect Google Sheets and Slack, and on a paid plan turn on an autoresponder. Use the rules engine to route leads by field, then tag and search them in the dashboard.

Frequently asked questions

How do I add a backend to my lead capture form?

Point your form's action at https://api.formstork.com/submit and add a hidden access_key input with the key from your Formstork form. That is the whole backend. Formstork receives the POST, stores the lead, emails it to you, and forwards it to any integrations you turn on. It works with plain HTML or a fetch() call.

Is it free?

Yes. The free plan captures 250 leads a month with a full dashboard, email notifications, spam protection, and integrations like Google Sheets and Slack, with 90-day retention. Paid plans add more volume, forever retention, file uploads, and autoresponders.

Can I capture leads without a server?

Yes. Formstork is the server. Your lead capture form can live on any static site, landing page, or HTML page and post straight to Formstork, so there is nothing to host, deploy, or maintain.

Try Formstork free

250 submissions a month with a full dashboard. No credit card required.

Get your access keyStart from a template